Empowering Thomas More's management to think bigger

Education is evolving quickly. To make sure Thomas More stays at the forefront of this evolution we designed a trajectory to reframe their educational vision within current economic and societal trends and hand them the tools to create more opportunities for future students. 

Differentiation, strengths and weaknesses

How Thomas More identity is perceived among the different schools is an important part of thinking about their future. To generate a proper understanding of their perceived values, we did a pre-brainstorm research based on their digital brand. This allowed us to discuss the strengths and weaknesses before starting the brainstorm. 

From brainstorm to value analysis

Starting from relevant economic and societal trends, we put together management and relevant teachers to think about new solutions. By starting from the inherent value of Thomas More's identity, it was clear quite quickly which ideas where relevant to further explore. This exploration took the form of small groups, assessing the value and implementation potential of the ideas. Through value proposition analysis and a pilot canvas, the most interesting ideas where selected.

Crossing the finish line 

As in every organization, making sure that good ideas get implemented, is half the job. To point them the right direction, we created a straightforward 'pilot framework', where the teachers could fill in the most relevant goals, tasks, and difficulties for implementing their best ideas. 

Reframing Thomas More's education challenges

"Op basis van relevante trends, zorgde Kunigi ervoor dat we op een nieuwe manier over educatie konden nadenken. "

The kunigi way

Thomas More

With 41 bachelors, 16 graduate educations en more than 17.000 students, Thomas More is the biggest pond for professional talent in the province of Antwerp. Next to their valued educative vision, Thomas More aims to work together with national and international organizations so that students can connect to their field easily.

Thomas More's method prides itself on giving the students the right skills to handle upcoming challenges so they can grow into competent professionals who are able tackle the future's challenges. By putting a 'community feeling' in the center of their educational environments, their culture is drenched with peer to peer learning and failing forward. Thomas More provides a safe space where young professionals can grow. To improve and implement this vision, they asked Kunigi for help.

Matthijs De Block

Creative Director, Design Thinking expert

3 min read


Thomas More

A viral campaign based on insights of the brainstorm was launched.

One of the insights of the workshops was that Thomas More's campus in Geel, Belgium had a lot of benefits that weren't communicated properly. To cross that finish line, they asked an advertising agency to create a campaign, based on the ideas that were generated during the workshop. A viral campaign was launched to change the perception of Thomas More Geel. 

The outcome

Collaborative Brainstorm

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Define/refine new projects

Work with members/stakeholders 

Investigate new trends and business models 

Reflect on future directions 

Brainstorms up to several hundred participants 

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"A strong identity can drive innovation in a powerful way. "

Matthijs De Block

Creative Director, Design Thinking expert